So Kickstarter declined the art business book because it hit their list of prohibited topics (“self-help”); okay, fair enough. It’s their game, they make the rules. I still want to do the art business book, though, and it looks like IndieGoGo doesn’t have any such content guidelines.
HOWEVER. IndieGoGo does have an option Kickstarter doesn’t: to allow you to take the money whether you hit the goal or not. So if you set the goal at $3000 and only get $2000, you still take home that $2K.
Obviously the good part of this is you get some money, whether or not you get all your money.
The bad part is not only might you not get all the money (important if you need to pay the bills the project would incur)… but there’s no longer any urgency involved. There’s no incentive for people to really pull together to hit the target goal, because they know the project will happen either way.
Business Manager and Marketer are currently debating whether to make the IndieGoGo version of the art business project an all-or-nothing proposition:
What do you think?
Mirrored from MCAH Online.